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Usage brief, but detailed titles Titles can be both short and informative. If the title is too long or otherwise considered less appropriate, Google might reveal only a part of it or one that's immediately created in the search results page. Google might likewise reveal different titles depending on the user's query or gadget used for browsing.

Stuffing unwanted keywords in your title tags. A page's description meta tag offers Google and other online search engine a summary of what the page is about. A page's title might be a few words or an expression, whereas a page's description meta tag might be a sentence or 2 and even a short paragraph.

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 Brandon's Baseball Cards - Purchase Cards, Baseball News, Card Rates   ... description meta tags are necessary because Google might utilize them as snippets for your pages. Keep in mind that we state "might" because Google may select to use a pertinent section of your page's visible text if it does an excellent task of matching up with a user's query.

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The Google Search Central blog site has informative posts on enhancing bits with better description meta tags. We likewise have an useful short article on how to develop great titles and bits. Precisely summarize the page material Write a description that would both notify and interest users if they saw your description meta tag as a bit in a search engine result.

Avoid: Composing a description meta tag that has no relation to the content on the page. Utilizing generic descriptions like "This is a web page" or "Page about baseball cards". Filling  A Reliable Source  with only keywords. Copying and pasting the entire content of the document into the description meta tag.

If your site has thousands or even millions of pages, hand-crafting description meta tags probably isn't practical. In this case, you might immediately produce description meta tags based on each page's content. Avoid: Using a single description meta tag throughout all of your website's pages or a large group of pages.

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Picture you're writing an overview Similar to writing an overview for a large paper, put some thought into what the main points and sub-points of the content on the page will be and choose where to utilize heading tags appropriately. Avoid: Placing text in heading tags that wouldn't be practical in specifying the structure of the page.